What To Put on Your Homepage
If you’ve ever been overwhelmed by writing your homepage then this is the blog for you. Homepages can be intimidating long pieces of content to write. But they don’t have to be! I’ve written many websites and devised a formula to divide homepages into clear subsections. So they’re easy to write and read for your audience - boosting customer engagement while also containing everything you need in a clear and concise way. Read on to discover what to put on your homepage!
Homepage Copywriting
Before we start, let’s look at some homepage statistics:
“70% of small business websites lack a Call to Action (CTA) on their homepage”
“Once on a company's homepage, 86% of visitors want to see information about that company's products/services”
“Once on a company's homepage, 64% of visitors want to see the company's contact information”
“Once on a company's homepage, 52% of visitors want to see 'about us' information”
There’s a lot to think about when writing your homepage! But that’s why the below sequential homepage subsections are crucial when writing your website. You’ll get all the important information on your page in a way that makes sense.
1. Welcome Section
Your homepage should start with a “welcome section” where you’re ~ quite literally ~ welcoming your ideal customer to your website. This means you’re introducing your company and what you offer right away. You can also address customer pain points, empathize with them, and provide how your company is the solution to those problems.
This is where you can also introduce a clear call to action (CTA) at the beginning of your homepage so your audience knows why they’re on your site and what they should do next.
2. Credentials
It’s important to add credentials at the top of the homepage to prove your brand’s authority in its business space. Your credentials could be anything that demonstrates your brand’s knowledge and establishment in the space.
Featured in Forbes? Add that graphic here. Have some exciting statistics to share? Add those here. You can get creative with credentials as long as you have examples of why your brand is the brand to go to for what you’re selling.
3. Testimonials
Testimonials are a great way to build trust fast! I like to include these after the “welcome” & “credentials” sections because they prove what you’re saying: Your company is the solution for your ideal customer. After all, you’ve successfully helped so many like them.
You can include quotes with bylines or even screenshots of testimonial DM’s. However, I always suggest including the name and picture of whoever gave the testimonial. It’s important to showcase that these are real testimonials to build trust.
4. Process Breakdown
I like to add this section because it breaks down what you offer clearly so your ideal customer knows what it looks like to work with you, buy from you, hire you, etc.
Your “process breakdown” could be anything! But it needs to provide clarity on the next steps of the customer journey. What it looks like to work with you AND why they should. You can utilize fun graphics here to demonstrate the customer journey as well.
5. About Blurb
Of course, you need an About section on the homepage! It’s important to elaborate on the “who” or “what” behind the creation of the brand.
But you’ll likely have a separate, more expansive “About” page on your website, so you don’t need too much information here. A short blurb, a picture, and potentially a quote are all you need on the homepage for customer engagement.
6. Services Overview
It's important to include a quick services overview on your homepage. This can be a brief look at the services you offer, the packages you offer, or the courses you offer.
You should include the titles of the services as well as a brief explanation for each and why a customer should buy each. This section can also link to your sales pages for each of these services.
7. Plug Free Offers
At the bottom of the homepage, you can do a “last ditch” engagement grab by plugging your free offers.
Have free offers for customers to download or a podcast customers should check out? Write about those here. Free offers can be great ways to get customers into your nurture funnel so they learn more about you and are more likely to buy from you in the future.
8. FAQs
You want to answer frequently asked questions on your homepage. FAQs are huge for building customer trust, empathizing with and addressing customer wariness, and showcasing more knowledge. They can also be great for SEO. Usually, they’re at the bottom of the homepage.
9. Pop-ups
Lastly - are you advertising something? Because you’ll need a pop-up. Pop-ups are a great way to connect with customers by advertising your offers, getting their emails, and engaging with them through email marketing. Pop-ups can help you start building a nurture funnel with customers through email marketing.
10. Email Opt-In Contact Form
It’s helpful to add a contact section to the bottom of your homepage for engagement and customer questions as well. This could also be a place where they sign up for your email list so you can continue to keep them in your funnel and increase the likelihood of them coming back to buy.
Website Homepages
No matter what you put on your homepage, remember that quality over quantity is key. Even though some may think that lengthier pages are better for SEO - actually lengthier pages written with quality and customers in mind are better. So make sure you utilize these subsections for clarity and you do keyword research for homepage implementation as well.
A Note on Scrolling vs Clicking
With the rise of looking at websites on our phones and the importance of long website pages for SEO, having a longer, more scrollable homepage is ideal. You can add links to the top of your website that bring customers further down the homepage instead of linking to new pages.
Thus, utilizing these subsections to create a clear, distinct, and entertaining homepage is great for both increasing customer engagement and SEO.
