How To Boost Your Website's SEO
5 Ways To Start Boosting the SEO on Your Website
Search engine optimization (SEO) can feel overwhelming for entrepreneurs and small business owners building their websites - but it doesn’t have to be! In this blog, we’re going to break down 5 ways you can boost the SEO on your website.
First off, what is SEO?
If you’ve heard the term “ranking in SEO” before (and you’re not sure what that means) then you’re in the right place. Whether you’re a beginner on your SEO journey or you have some experience, we’re going to explain SEO in terms that make sense.
Ranking in SEO
Ranking in SEO refers to how well your content shows up on a search engine page. If you rank #1 then that means you have great search engine optimization because when people search for something, your site pops up.
At the basic level, Google wants to provide the best resources to its users. So you need to prove to Google that you provide the best resources to your ideal audience. Then Google will connect you with that audience. Yep, it’s that simple.
Well, not really - there’s a lot that goes into proving to Google that you are the best place for it to direct people. Primarily, you have to prove to Google that you are relevant, valuable, and credible. But how do you do that? Let’s dive deeper.
But how do you improve SEO?
With Google, it all comes down to providing value, relevancy, and credibility to prove your content deserves to rank and be connected to your ideal audience.
So how do you do this? You have to prove to Google that you provide valuable and relevant information on your website that your ideal customer needs and that you are a credible source. There are several ways to prove this to Google, but in this blog, we’ll walk through the top 5 that you can implement today to help boost the SEO on your website!
1. More Than 1,000 Words on Pages
Having over 1,000 words on your web pages can significantly boost your SEO. Longer content tends to be more comprehensive, providing greater value to readers. This depth of information signals to search engines that your page is a valuable resource, which can improve your ranking. Additionally, longer content allows for more opportunities to naturally incorporate relevant keywords, further enhancing your SEO efforts.
2. Clear Meta Descriptions
Clear and compelling meta descriptions are essential for good SEO. Meta descriptions are the brief snippets that appear under your page title in search engine results. They provide a summary of what the page is about and entice users to click through to your site. A well-written meta description that includes relevant keywords can improve click-through rates, signaling to search engines that your content is valuable and relevant, which can boost your ranking.
3. Keyword Research
The biggest thing in the SEO world - keyword research. Often it all comes down to implementing the right keywords because they will prove to Google that you are providing relevant information to your ideal audience that is also of value to them.
As we’ve talked about, at its core, search engine optimization involves linking the right users to the appropriate sites. Google aims to provide users with a satisfying search experience, directing them to sites that match their search queries.
This requires you to:
Understand your customer.
Identify what your customer is likely searching for.
Incorporate the keywords your customer is using into your website content.
You can find out what your customers are likely searching for and related terms they might use (keywords) by using SEO tools like Ubersuggest and Semrush. Then, start incorporating these keywords into various parts of your site, such as:
Title tags
Page titles
Headings
Main page text
FAQ Section
Blogs - especially H1, H2, H3
About me section
Meta descriptions
Alt text
URL slugs
Free resources you advertise
Your website needs numerous keywords and phrases relevant to your business throughout its content. This helps Google identify and highlight your business for users searching for related services, needs, and interests.
For instance, if you’re a photographer, specify the type of photography you specialize in. If you focus on engagements and weddings, make sure these keywords are prominently featured throughout your site. This will enhance your SEO, helping you appear at the top of Google search results when people look for photographers in these niches.
4. Compelling Copy So Your Audience Stays on Your Page
Engaging and compelling copy is crucial for keeping visitors on your site, which in turn boosts your SEO. When users stay on your page longer, it signals to search engines that your content is valuable and relevant. This is known as "dwell time," and it can positively impact your search rankings. Make sure your copy is well-written, informative, and engaging to encourage visitors to read through your content and explore other pages on your site.
5. Backlinks To Credible Websites, Adding to Your Credibility
Building backlinks to credible websites can greatly enhance your SEO. Backlinks are links from other websites to your site, and they act as votes of confidence in your content. When reputable sites link to yours, it signals to search engines that your site is a trustworthy and authoritative source of information. Focus on creating high-quality content that others will want to link to, and reach out to industry influencers and other credible sources to build these valuable connections.
But there’s even more with SEO…
These five SEO implementation strategies are just the beginning because SEO can get complex. But if you run through each of these and improve them on your site then you’re already going to boost your SEO tenfold!
SEO Tips for Entrepreneurs
I suggest all entrepreneurs begin their SEO journey with an audit of their site through Ubersuggest (it’s free!). It breaks down SEO issues your website might have in understandable terms. Once you implement SEO errors that Ubersuggest finds, you’re already on your way to better SEO.
Free SEO Resources
My favorite places where you can make a free account and do keyword research and audience research are the below sites:
Google search console (bottom of Google where it shows related searches, use an incognito browser when researching)
Want more SEO help?
Sign up for my email list here to be the first in the know for an SEO website audit template I have launching soon. And if you want personalized help, contact me here.
