Why You Should Hire a Copywriter for Your Business
Hiring a Copywriter for Your Business
When you’re starting a business you end up wearing a lot of hats. As an entrepreneur myself - I’ve been there! You’re not only managing what you’re selling but you also want to be in charge of the marketing and the messaging that’s going out into the world about your brand. It feels easier initially to write your own copy - and why not? It’s cheaper and you know your brand the best. But that’s actually a fallacy a lot of business owners fall prey to. You don’t know how to write copy for your brand the best. And it isn’t cheaper - not in the long run. You’ll end up spending your own time and resources writing something that doesn’t convert. That’s why hiring a copywriter might be more expensive in the short term, but their expertise in crafting your copy creates long-term benefits that far outweigh any initial upfront cost.
In this blog, I’ll go over all the benefits of hiring a copywriter instead of writing your own copy for your business. Unless you’re a business owner AND a trained copywriter, hiring a professional copywriter for your business is always the best move! (See my other blog for mistakes business owners make when they do write their own copy).
Custom Brand Voice Creation
Copywriters know how to carefully craft a brand voice based on your company's missions, values, offers, and audiences. We know how to create a brand voice that engages customers, builds trust, and helps create lasting relationships so customers keep coming back. It’s important to have a clear brand voice because it helps shape every piece of your business, and every part of your copywriting and marketing strategy. Without a clear brand voice, your copy will always fall short.
Utilizing Your Brand Voice
Not only do copywriters know how to create a custom brand voice - but we also know how to utilize it across different platforms. You can have a distinct brand voice that ebbs and flows with the type of platform you’re writing copy for. For example, social media platforms are more personal and your brand voice’s personality can shine here. On your website, your brand voice can still have the same personality but it needs a bit more authority to help establish your credibility in the space (and why users should buy the offerings on your website). Copywriters know how to utilize the variations in your custom brand voice to align with the purposes of the different mediums where your customers exist.
Copywriters Know How To Talk to Your Customers Better Than You
A lot of the time businesses get stuck in the intricacies of what they do or what they offer and they don’t always know how to properly explain it to customers.
But copywriters know what language converts for specific audiences. We know how to talk to your ideal customers because we are great with words. (Well, duh). But that means we know how to take the ideas for your business and put them into beautifully written clear and concise pieces of copy. We can help you shape and reshape your business into something with really clear offers that truly engages with your ideal customers and persuades them to buy.
Instead of wordy jargon on your site, copywriters can take what your business offers and explain it in a way that makes your customers understand why they need to buy it. We take your business and explain it to your customers in a way that works for both of you. We are the go-between for businesses and their customers because we speak the lingo of both!
Boost Your SEO
Copywriters are SEO geniuses (or at least good copywriters should be!). We assess your ideal audience, analyze the keywords and long-tail keywords associated with that audience, and create a custom SEO strategy for implementation on your website to boost website traffic. Learning how SEO copywriting strategies work is not necessarily the best use of your time as a business owner when you have so many other things to do! Hire a copywriter. Check out more on SEO in my blog here.
Sales Pages That Convert
Sales pages can be tricky to write without a copywriter. There’s a lot of strategy that goes into writing sales pages for creating high conversions! Copywriters know how to implement this strategy with your custom brand voice and SEO so that your ideal audience will engage with your sales page and buy.
Without a copywriter, you could find yourself on an endless Google search rabbit hole trying to figure out how to write the best sales page for your business. Take away the stress and hire a copywriter!
Copy Sales Funnels for Customers
Copywriters know how to create unique copywriting sales funnels for your ideal customers so that every piece of copy you put out is purposeful within your marketing plan. We can craft custom copy sales funnels to help generate leads, boost website traffic, and increase conversions. Here’s an example below!
Custom Copy Sales Funnel
Copywriting for Instagram and Facebook Ad
Ads lead to copywritten landing page with next steps for customers depending on their ideal destination
Landing page links lead to copywritten sales pages for offers
Sales pages create conversion
If the customer is on the sales page without buying, a copywritten pop-up engages email capture
Copywritten email nurture sequence engages customers to come back
The final email in sequence leads customers back to sales pages to buy when they’re more ready
Copy Nurture Sequences for Customers
We also know how to craft engaging nurture email sequences so that business owners can establish relationships with customers, build trust, and get them to come back to buy overtime again and again.
Saving Time and Resources
And lastly! Not only are you missing out on purposeful and engaging copy without a professional copywriter - but you’re also wasting your time. Writing your own copy as a business owner is like stumbling around in the dark with a really dim flashlight! You might get to where you want to go eventually but it’s a massive waste of time and resources. You’ll get way better results way faster by hiring a professional copywriter.
You might be able to do it all on your own as a business owner but that doesn’t mean you should. Spending the upfront cost to create a great brand voice and a clear copy strategy by hiring a copywriter is always the way to go! If that’s something you’re interested in, then click here.
Otherwise, I’ll see you in the next blog!
